I had a so called "fake" pair that I bought at Sams Club and was always being stopped by people asking me if I like them. As of 2014 Uggs changed the security feature when you turn the boot 90 degree's the sticker will change from Black to White. I narrowed it down to UGGs which had very positive reviews but were pricey, and EMUs which seemed to be basically the same product for half the price. Sounds too good to be true? It is. Be aware order a size smaller!